Play the Game

Challenge
Play the Game is a full-length feature film with top actors such as: Andy Griffith, Doris Roberts, and Liz Sheridan.  The film was written, directed, produced and distributed on a small budget and therefore needed creative ways to publicize the film.  Vistrada was asked to find creative ways to utilize to generate buzz about the movie and increase attendance.

Solution
Vistrada developed social media and relationship marketing programs to encourage people to connect with the movie.  This was accomplished by incenting them to register their information as part of a contest for chances to win free movie tickets, prizes from the production crew and access to the actors.

Results
The programs generated buzz across the web and in a few short weeks nearly doubled the film’s prospect database.

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