At The Economist Intelligence Unit Vistrada was asked to assess lead generation activities to identify which were performing well, which needed improvement and determine what other channels could be utilized to increase revenues while managing costs. The EIU had ambitious growth plans and rising competition in a challenged economy.
Vistrada leveraged our deep expertise in marketing strategy to analyze the needs at The Economist and found we could enhance the overall results by leveraging our deep business and technology background.
Vistrada delivered a focused set of redesigned processes, an actionable roadmap and strategic and tactical plans for implementation. Vistrada was also engaged for a second phase to begin implementation of several of the key findings.